Neil Walsh

Case Study: A Bird In The Hand

For over two years the sales representative was trying to set a meeting with the president of the largest direct mail house in the Midwest with no luck. Nothing seemed to work - phone calls, direct mail, letters, even holiday gifts and other promotions. ... Read >

Case Study: Teasing Your Customers

Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying... Read >

Case Study: Setting Yourself Up As An Expert

An insurance representative had just signed on as a broker for a national insurance company offering what was an outstanding new corporate product. After reviewing the corporate insurance product he could not see how any corporation with 5 - 50 employees... Read >

Case Study: Getting The Vote

PROBLEM: Brian was a Councilman for a small city in Ohio and was going to run for Ohio State Representative. He was an average working class man and needed to both raise funds for the campaign and let people know his stance on all the issues. Money w... Read >

Case Study: A Fundraising Drama

PROBLEM: A performing arts company was searching for a way to let their patrons renew tickets easily and quickly while also decreasing the time spent and costs associated with manual ticket sales. To increase future ticket sales, they also needed to... Read >

Tips for Self Publishing

Book Self-Publishing Writing and publishing your own book You have an idea for a book… NOW WHAT? You've seen what's out there and think to yourself, "I can do better than that. If they are published I should be, too." Easier said than done when... Read >

Case Study: Magnetic Postcards

The small landscaping company targeted small businesses in the inner city. Instead of having just a few larger clients they decided at the start to focus on the smaller customers. Their business grew steadily for the first five years. Having many sma... Read >

Case Study: Outsmart, Don't Outspend

An established and growing computer services company was searching for unique ways to promote themselves. Their advertising efforts as well as those of their competitors were very serious in nature because they dealt with a very serious issue - the handl... Read >

Case Study: Success Breeds Success

A (Case) Study of Success… Success Breeds Success Start creating an archive of success case studies of your company products and services. You can use them for a multitude of uses - press releases, submitted articles, literature, newsletters, pre... Read >

Top 9 Provan Postcard Success Ideas

When it comes to direct mail advertising you can make an enormous impact with the simplest of formats: Postcards. Think of a postcard as a billboard in the mail. Like billboards you have only a fraction of time to capture and hold the attention of the... Read >

Top 10 Newsletter Tips and Ideas

Newsletter publishing. Not as easy as it seems! Here are a few suggestions to make it easier for you and help you create a successful newsletter of your own. 1. Frequency vs. Content: No contest - content wins. Better to publish less frequently wit... Read >

Case Study: Making a Statement

The hospital was in the healthcare market, not the statement printing market. They tried to do it all internally and the results showed. They decided to use an outside service bureau to print what they sent each month, but what they received was not jus... Read >

Married To A Creative Idea

Small ideas can turn into great things - if you can get creative enough to get noticed. A small company in Northeast Ohio had a brainstorm idea for a very unique product. The concept was tested and was very successful, but reaching the target market was... Read >